Expands market channels network in anticipation of increased sales and volumes in 2012

February 13, 2012
MAPEI, leading global manufacturer of adhesives, sealants and chemical products for buildings, has announced that it has recently appointed SIG its latest distributor in the UAE, driving forward the company’s aggressive expansion plan in the country. The appointment is in line with MAPEI’s robust growth forecast in 2012 as the company expects to generate a significant increase in the volume of sales from the reseller market.

SIG distributes top brands to over 750 trading locations across Europe and also in the Middle East through SIG Middle East LLC’s distribution centres in Dubai, Abu Dhabi and Muscat. SIG is recognised in international markets as a leading supplier of specialist products and services in the construction trade. The company is also renowned for its specialist technical expertise, commercial support and fast, reliable delivery services, complementing MAPEI’s strategy of exceeding customer expectations through its wide range of premium-quality, eco-friendly building materials and value-added services.

Paul Anderson , Middle East Business Leader, SIG, said: “SIG has secured key partnerships with some of the world’s top names in construction materials. The inclusion of MAPEI’s world-class offerings in our supply stable reaffirms our commitment to collaborating with the best in industry. It also enables us to broaden the supply solutions we offer, meet the specialized needs of our customers, and provide the high levels of quality and sustainability that MAPEI’s products are renowned for.”

Laith Haboubi, IBS-Mapei’s Business Development Director said “the agreement with SIG recognises the changes in supply chain management currently being experienced by the construction industry where the needs for both quality and efficiency have become a high priority”

Stefano Iannacone, Managing Director, IBS-MAPEI, added: “The appointment of SIG demonstrates the strong commitment of MAPEI to further serve the UAE market. It highlights the company’s positive growth outlook as we expect a significant boost driven by a steadily growing demand for premium-quality adhesives, sealants and chemical products in the country. MAPEI has moved from strength to strength in its expansion program in the country and we are confident that our strategic partnership with SIG will add momentum to our growth plans in the UAE and beyond.”

MAPEI is well known for its range of adhesives and sealants used to install ceramic, natural stone and other finishes such as wooden, PVC and sports flooring. The company has been involved in some of the most challenging construction projects in the UAE, including the Armani Hotel in Burj Khalifa, Emirates Palace Hotel, the Grand Mosque, Qasr El Sarab resort, Atlantis Hotel on Palm Jumeirah, Burj Al Arab, Ferrari World and Dubai International Airport’s Terminals 1, 2 and 3. MAPEI recently relocated its offices to Dubai Investment Park (DIP), where the company already has a 40,000 m2 manufacturing facility.