Mapei in Mexico
New offices and ambitious projects for the future.
A booming subsidiary company on one of the most dynamic markets in Latin America. Mapei de México has been operating from its head offices in Querétaro, in the central part of the country, since 2010.
Mapei de México has 113 staff working at its headquarters in Querétaro - where there is also a distribution centre and training centre - and its factories in Zimapán (in central Mexico) and Cancún (in the south-east of the country), strategically located to serve the whole of Mexico in the most efficient way.
The company mainly manufactures products for installing ceramics and stone materials, as well as wall coatings. There are, however, plans to extend these lines, simultaneously launching other new products, such as admixtures for concrete and systems for repairing concrete and underground constructions.
Here, in greater detail, are the other products that will soon be on sale on the Mexican market:
• modified polymer-based mortars (ULTRALEFT LFT, ULTRAFLEX 2);
• cement-based mortars (KERACOLOR FF);
• mortars for repairing concrete (PLANITOP X, PLANITOP XS, PLANIGROUT 712, MAPECEM QUICKPATCH, TILT FINISH);
• (PLANISEAL 88) waterproofing products
• admixtures for concrete (DYNAMON XTEND W500R, DYNAMON NRG 1014);
• additives for shotcrete (MAPEQUICK AFK 888);
• products for underground constructions (MAPEQUICK CBS SYSTEM 1, MAPEI DUST STOP).
Mapei de México plans to invest €3.4 million to extend its own plants and triple its output to reach this ambitious goal. When the works are completed by the beginning of 2018, the production area will cover approximately 2000 m².
But that is not all. The training programme, designed for builders, distributors, installers and staff at sales outlets, is currently being expanded: the training centre in Querétaro will provide courses and seminars for professionals from all over the country, partly through partnerships with important institutes like the Mexican Institute for Cement and Concrete (IMCYC), Guanajuato University and Querétaro Technological Institute. The Mapei Tour program is also being started up, which will allow company technicians to provide qualified training at workplaces.
A SUCCESSFUL OPENING
On 4th may, Mapei de México celebrated the opening of its new offices in grand style, organising a party attended by about 150 people, including customers, authorities, members of local building associations and journalists. The Italian consul, Mr. Bellei, was also in attendance.
The aim of the event was to reinforce Mapei’s position as a global leader in the building industry, emphasising how the company has grown in Mexico and the opportunities available to local customers. It was also a great opportunity to once again celebrate Mapei’s 80th anniversary this year: the evening began with a video clip about this important anniversary and the video of Mapei de México. That was followed by speeches by the General Manager, Jesús Ocampo, and Manager for Latin America, Rolf Manser, and a video recording of the president of the Mapei Group, Giorgio Squinzi, sending his greetings. After the ribbon-cutting ceremony, “loyalty prizes” were awarded to 10 customers followed by a cocktail party.
The evening then took a more “technical” turn with the exhibition of selected product systems and a trip to the showroom of the new offices. A successful opening ceremony that strengthened existing bonds and laid the foundations for fruitful new business partnerships.
