From February 3rd to 5th, Mapei hosted its Regional Ceramic Line Meeting in Dubai, uniting a diverse team of colleagues and specialists from Italy, the UAE, Saudi Arabia, Egypt, Qatar, South Africa, and East Africa. The event was part of Mapei’s ongoing commitment to enhancing technical expertise, promoting product innovation, and driving growth across the ceramic installation market in the Middle East and Africa.
Day 1: Strategic Insights and Market Alignment
The meeting opened with key presentations from ceramic line managers and country managers, who shared valuable insights into regional market dynamics, challenges, and growth opportunities. This strategic exchange helped align local knowledge with Mapei’s global direction.
Day 2: Technical Training and Product Demonstrations
The second day featured a combination of theoretical sessions and hands-on training focused on some of Mapei’s leading ceramic-related products:
These sessions equipped participants with practical knowledge to better serve local markets with technically sound, efficient solutions.
Day 3: Cross-Department Collaboration and Innovation
The final day included informative presentations from the Specification and Marketing teams, emphasizing the importance of collaboration across departments. The event concluded with a constructive brainstorming session, where ideas were shared to shape future initiatives and product developments.
Stronger Together
The meeting reinforced Mapei’s position as a leader in ceramic tile installation systems, while highlighting the strength of regional teamwork. Through shared expertise and continuous learning, Mapei is driving innovation and growth across key markets.
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