From July 14 to 17, 2025, Mapei successfully hosted the Middle East & Africa (MEA) Regional Meeting in Dubai, uniting senior leaders and teams from across the region to review progress, share best practices, and chart the way forward.
Representatives from Italy, UAE, Saudi Arabia, Egypt, Qatar, Kenya, and South Africa came together to present the results of the first half of 2025, highlighting sales growth, marketing achievements, and the successful execution of key strategies across diverse markets.
The meeting featured insightful presentations on major regional projects, operational challenges, and local market dynamics - alongside highlights of regional marketing initiatives that have strengthened brand visibility and customer engagement. With a strong emphasis on collaboration, innovation, and knowledge exchange, discussions focused on adapting to evolving customer needs, driving sustainable construction practices, and enhancing brand presence in the competitive construction chemicals landscape.
Mapei was honored to welcome the team from Headquarters, led by the Corporate CEO & Global Development Director Veronica Squinzi, who shared valuable insights on the global outlook, strategic direction, and the company’s vision for continued growth in the MEA region.
The event reinforced Mapei’s position as a key player in the construction sector across the Middle East and Africa, supported by strong local expertise and global innovation.
Key Highlights:
By hosting this important regional meeting in Dubai, Mapei reaffirmed its dedication to strengthening regional collaboration, fostering cross-border innovation, and delivering lasting value to clients and partners across the MEA construction ecosystem.
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