Mapei unveils its solutions for the stone industry at Marmomac 2025, strengthening its position in the market for natural stone architectural paving and street furniture. Scheduled to take place in Verona from 23 to 26 September 2025, the event is the leading international showcase for the entire stone production chain. At stand E2 in hall 7, Mapei will be exhibiting a wide range of innovative products designed to meet the growing needs of designers, clients and end users in the field of monolithic, elastic, draining, durable and sustainable flooring.
The big news presented at Marmomac are Mapestone TFB LIFE and Mapestone PFS 2 LIFE. The first is a premixed mortar for screeds for natural stone driveways, compliant with the new CAM-STRADE 2024 (Minimum Environmental Criteria) regulations, as it contains over 10% recycled material. With a mechanical strength of over 55 MPa after 28 days, this product is designed to ensure durability even in difficult environmental conditions, such as freeze-thaw cycles, exposure to sea water and chemicals from de-icing salt. Easy to use, it is mixed with water only, eliminating dosing errors. It is ideal for installing cubes, slabs, pebbles and blocks, making pavements resistant and sustainable.
Mapestone PFS 2 LIFE is, instead, a premixed mortar for grouting architectural stone paving joints, also formulated with recycled material. Designed to withstand high mechanical loads and severe conditions such as frost, de-icing salts and sea water, Mapestone PFS 2 LIFE ensures stable and long-lasting grouting. The product is easy to apply, requiring only the addition of water, and offers high adhesion and abrasion resistance, thus meeting the needs for renovation and maintenance of high-quality natural stone urban spaces.
Another eagerly awaited innovation is Mapestone AirGhost, an innovative binder based on silane-terminated polymers. It is one-component and solvent-free, particularly resistant to de-icing salts, thermal stress and UV rays. Thanks to its rapid cross-linking properties, it is ideal for consolidating crushed and rounded stone aggregate surfaces: it is applied by spray directly onto the aggregate to be stabilised. Perfect for decorative surfaces subject to light pedestrian traffic, it is suitable for gardens, gravel walkways, driveways and areas with limited traffic. The product forms a protective barrier that prevents the growth of weeds, keeping outdoor spaces tidy and low-maintenance. Furthermore, it has no hazard labeling, making it safe to use, also respecting the environment.
Derived from the renowned Mapei Mapestone Joint Ghost product, Mapestone Joint Ghost Sand is a premixed mortar based on silane-terminated polymers and quartz sand, designed for grouting architectural paving made of natural stone, klinker, terracotta and cementitious interlocking tiles. With a minimum joint width of 5 mm and a depth of at least 30 mm, Mapestone Joint Ghost Sand guarantees high mechanical and frost resistance, as well as a filtering capacity that helps improve the permeability of urban surfaces. The product, which can also be applied in conditions of high humidity or light rain, is ideal for surfaces subject to light traffic up to 3.5 tonnes, including squares, markets and temporary event areas. Respectful of the environment and easy to use, it reduces construction time and maintenance costs, ensuring long-lasting results. Also in this case, there are no pictograms or hazard indications, confirming the total safety of the product for operators and the environment.
Keracolor GG in its new improved formulation regarding workability and ease of cleaning, is a premium cementitious grout for joints from 4 to 15 mm, with high mechanical strength, durability and low water absorption. Modified with polymers, it is suitable for ceramic tiles, terracotta, natural stone and agglomerate floors and walls, even in areas subject to heavy traffic and in outdoor environments exposed to freeze-thaw cycles. With very low VOC emissions and EC1 Plus classification, it offers excellent resistance to chemicals (pH>;3) and abrasion, ensuring uniform, crack-free and easy-to-clean finishes, ideal for sustainable and high-performance architectural solutions.
Alongside new product launches, many other products will be showcased at the stand. Mapestone Drain, draining premixed mortar with high mechanical performance (30 MPa) for outdoor screeds, ideal for creating permeable and resistant pavements, even in slabs. Mapei Color Paving, a complete system for creating architectural exposed aggregate concrete paving, fully customisable in finish and offering high durability. Also featured are products from the Calcix range, including Mapestone PFS Calcix and Mapestone TFB Calcix, the cement-free system specifically developed for the renovation and restoration of stone paving, including those of historical value. Then there are Mapestone GR-ECO Fill, a ready-mixed mortar for grouting stone paving not subject to heavy traffic, and Mapestone GR7, a ready-mixed mortar based on natural plant fibres, selected mineral aggregates and recycled inorganic pozzolanic materials.
Moving to sealants, Mapei displays at Marmomac Mapesil Stone Matt, a neutral, silicone sealant with matt finish and low modulus of elasticity, specifically formulated for joints in natural stone, porous materials and delicate surfaces. Thanks to its matt finish, high elasticity and resistance to atmospheric agents, it guarantees durable and highly aesthetic seals, ideal for floors, ventilated façades and window frames. Its MEKO-free formulation prevents stains and colour changes, while its mould resistance makes it perfect even for damp environments. With a service temperature range of -40°C to +200°C, it meets all sealing requirements for both indoor and outdoor application, ensuring high-quality and sustainable results.
At Marmomac Mapei is also showcasing UltraCare line, dedicated to cleaning, maintenance and protection of surfaces. These products complement the existing lines, representing the ideal completion: from new installations to restoration of existing floors, the UltraCare line is the perfect ally for commercial, industrial or residential environments. The products are versatile, reliable and innovative, incorporating Mapei's experience and quality to keep surfaces beautiful and functional over time.
Complementing the technical offering, the Kerapoxy Easy Design range offers solutions for coloured grouts with high aesthetic and functional quality. Developed through extensive laboratory research, Kerapoxy epoxy mortars deliver extraordinary durability, improving the well-being of environments. Available in a wide variety of colours, they match with each other, Mapesil AC sealant, and with Profilpas Mapei Color profiles, ensuring perfect chromatic harmony for every project.
Mapei stand at Marmomac also features Profilpas, a Mapei Group company specialising in the production of profiles for floors, coverings and installation accessories. Profilpas presents its innovative solutions for outdoor raised flooring including, the PP Level Grid system, a safety grid designed to ensure greater stability and resistance, and PP Level Duo Maxi, adjustable supports that offer maximum flexibility, seal and versatility in installation. Both solutions are designed to meet the needs of designers and installers, ensuring high performance and reliability over time.
Always close to professionals, Mapei constantly invests in training for industry workers. In collaboration with Assoposa and the certifying body Certi.s, the company promotes the qualification pathway for stone covering installers according to the UNI 11714-2 standard, which leads to obtaining an official license recognised by ACCREDIA. The certification, valid in both Italy and Europe, is a valuable tool for enhancing skills, also beneficial in public tenders thanks to CAM (Minimum Environmental Criteria). During Marmomac, visitors have the opportunity to learn about the training programmes offered by the Mapei Academy, based in Milan and dedicated to training designers, installers, dealers and companies, providing theoretical-practical courses and ongoing updates to help professionals maintain their certification.
Mapei's participation in Marmomac 2025 confirms the Milan-based company's commitment to the stone industry, where technological innovation goes hand-in-hand with environmental responsibility and respect for traditional construction methods.
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