Mapei Hosts Resilient Flooring Seminar in Dubai

On October 1, 2025, Mapei Construction Chemicals LLC held its Resilient Flooring Seminar at the Grand Plaza Mövenpick, Media City, Dubai, welcoming a distinguished audience of architects, consultants, designers, and construction professionals from across the region.

The seminar provided an in-depth look at Mapei’s latest resilient flooring systems, with a special focus on solutions for hospitality and healthcare environments—two sectors where performance, hygiene, and design flexibility are essential.

Innovative Systems for Modern Spaces

Through technical presentations, project insights, and open discussions, the event explored Mapei’s comprehensive approach to resilient flooring, covering a full range of systems designed for both new construction and renovation projects.

Attendees learned about the versatility of screed, levelling, and adhesive ranges such as Topcem, Ultraplan, and Ultrabond Eco, together with compatible Eco Prim primers and finishing solutions. These systems combine high performance and reliability with the ease of application required for fast-paced project environments, ensuring durable and visually refined results across a variety of spaces—from patient wards and laboratories to guest rooms and restaurants.

Expertise from Italy and the Middle East

The seminar featured expert presentations by Mapei professionals from Italy and the Middle East:

• Nisreen Salman and Samantha Shepherd, Specification Managers – Middle East & Africa, provided an overview of Mapei’s global expertise, regional operations, and strong focus on technical support for designers and contractors.

• Paola Liana Di Silvestro, Corporate Product Manager – Resilient Line, shared valuable insights into common installation challenges, best practices, and the latest product developments within the resilient flooring segment.

• Eliya Nadeem, Sustainability Manager – discussed Mapei’s sustainability journey, highlighting the company’s efforts to reduce environmental impact through innovation, local manufacturing, and eco-certified formulations.
  

Profilpas: Functional and Decorative Finishing Solutions

Participants also enjoyed a dedicated session by Massimo Dellavalle, Product Line Manager – Profiles, who introduced Profilpas, a Mapei Group brand offering decorative and functional profiles for floor and wall installations.
His presentation showcased how Profilpas solutions integrate seamlessly with resilient and LVT flooring systems, providing both technical performance and aesthetic enhancement. The discussion emphasized the role of profiles not only in ensuring protection and durability but also in achieving precise, elegant finishes that complement contemporary interior design.

Sustainability and Long-Term Vision

A key theme throughout the seminar was sustainability—a core value embedded in Mapei’s global strategy. Presentations highlighted the company’s EPD-certified, low-VOC products, ongoing R&D initiatives, and the role of local production in Dubai in reducing transportation emissions and supporting regional sustainability goals.

Knowledge, Networking, and Collaboration

The event concluded with a networking lunch, offering guests the opportunity to exchange ideas and connect with peers in a relaxed setting.
All participants received certificates of participation, recognizing their engagement and dedication to continuous professional development.

With this seminar, Mapei demonstrated its commitment to the construction and design community, providing advanced knowledge, innovative systems, and sustainable solutions that continue to shape the future of resilient flooring in the UAE and across the Middle East and Africa.