Mapei Sales Team Strengthens Skills Through Professional Selling Training

From October 21 to 23, 2025, Mapei Construction Chemicals LLC organized an intensive Sales and Sales Management Training in collaboration with BWT Training Ltd (UK), held at the Royal M Hotel & Resort Fujairah.

The three-day workshop brought together members of Mapei’s UAE sales team for a program focused on professional selling, communication, and negotiation excellence, reinforcing the company’s commitment to continuous learning and customer-focused growth.

Enhancing Value in Competitive Markets

The program began with an exploration of the collaborative sales process, helping participants refine their ability to identify customer needs, build relationships, and communicate value beyond price.

Interactive sessions guided by BWT Training Ltd emphasized how to find value in competitive markets, developing strategies to position Mapei’s solutions based on performance, quality, and innovation.

Practical exercises introduced advanced questioning techniques using the SPIN Selling framework, enabling the team to strengthen both individual and group selling approaches.

Role Plays and Real-World Scenarios

Throughout the workshop, participants engaged in hands-on role plays, self-reflection exercises, and peer feedback sessions designed to simulate real-life customer interactions.

The training focused on improving objection handling, time management, and adaptive communication, allowing each participant to apply theory to realistic sales situations.

These dynamic exercises not only sharpened technical selling skills but also encouraged collaboration and knowledge sharing across the team.

Mastering Negotiation and Strategic Selling

The final day concentrated on negotiation skills, guiding participants through key principles for achieving mutually beneficial outcomes.

Through structured role plays and scenario-based learning, attendees enhanced their confidence in conducting complex negotiations, maintaining Mapei’s core values of transparency, trust, and customer satisfaction throughout the process.

HR-Led Initiative Supporting Continuous Growth

The training program was initiated and organized by Mapei’s HR Department, reflecting the company’s dedication to employee development and long-term talent growth.

By coordinating with BWT Training Ltd and ensuring a well-structured learning experience, the HR team played a key role in enabling the Sales Department to enhance its professional capabilities while fostering teamwork and motivation.

This initiative forms part of Mapei’s ongoing efforts to empower its employees through skill enhancement, career development, and knowledge-sharing opportunities.

Building a Winning Sales Culture

The training concluded with a course review and wrap-up session highlighting key takeaways and personal growth achievements.