Sand, coffee, orange peel: Mapei, Technical Partner of the Italian Commissioner at Expo 2020 Dubai, will be bringing innovative and sustainable solutions to the next edition of the World’s Fair, helping to turn the Italian Pavilion into a state-of-the-art structure.
Thanks to Mapei and the technologies presented by the Company, it will be possible to recreate real sand dunes in the Pavilion and to coat a suspended walkway with coffee beans and special powder made from orange peel, all in accordance with the technical and aesthetic requirements specified for this particular project.
Choosing the most suitable solutions to construct a Pavilion representing a circular economy, that is, completely reusable and recyclable, was made possible by following technical evaluations carried out by Mapei specialists and after carrying out numerous tests in the company’s Research & Development laboratories.
Inside the Pavilion, Mapei has also supplied solutions for the resin and concrete flooring, to install ceramic and marble, decorate and finish off walls and various waterproofing solutions.
The team of experts provided by the Technical Services Division of the subsidiary company Mapei Construction Chemicals LLC based in Dubai, which has been part of the Group for more than 10 years, means Mapei is not only a supplier of solutions, but also a true Project Partner in every sense, with involvement at a full 360 degrees right from initial conception of a project.
Along with other Technical Partners in the Italy Pavilion, Mapei brings to Dubai the excellence of Made in Italy, promoting its know how in the construction of cutting-edge works of engineering.
Mapei’s participation at Expo 2020 Dubai represents a new step in the partnership journey with the World’s Fair, which began with Expo Shanghai 2010 when the Company, in the role of Official Supplier to the Commissioner General of the Italian Government for the Shanghai Expo, contributed to the construction of the Pavilion.
This collaboration was further consolidated in 2015 thanks to Mapei’s involvement in the construction of numerous pavilions, new infrastructures and other complementary and support structures for the 2015 Universal Exposition held in Milan, with the main theme of “Feeding the Planet.Energy for Life”. Amongst the more important works Mapei participated in was the construction of the United Arab Emirates Pavilion, for which it supplied products to various accredited clients and contractors.
Expo 2020 Dubai, which opens in October 2021, is the first ever Universal Exposition to be held in the MENASA region (Middle East, North Africa, South Asia).
“Connecting Minds.Creating the Future” will be the theme of EXPO 2020, which all Countries taking part will interpret in their own pavilions by exploring the main theme through three subthemes: Opportunity - unlocking the potential of each person and of each community to help create a better future - Mobility – innovative logistics, transport and communications networks for people, goods and ideas - Sustainability – accessibility and resilience of environmental, energy and hydric resources.
The theme of the Italy Pavilion, which can be found between the “Opportunity” and “Sustainability” theme districts, is “Beauty connects People”.