Mapei were proud again this year to be involved as an Official Partner of the Cadel Evans Great Ocean Road Race that is held iin and around Geelong, Victoria. This event attracted over 100,000 spectators and we welcomed over 500 customers to our VIP Hospitality venue at the Novotel in Geelong. The food was outstanding and the refreshments were welcomed with temperatures over the weekend peaking at 42ᵒC on the Sunday and mid 30’s on the Saturday.
The start/finish line was moved to right outside the Novotel’s balconies that treated our customers to one of the best vantage points – just metres from the Start/Finish line and overlooking the beautiful Corio Bay.
Many customers flew from interstate to attend the event as well as ride in the People’s Ride that started at 7am sharp on the Saturday morning. Mapei were well represented in this ride with MAPEI staff - Steve Lawrence and Richard Mattea taking part.
In addition to our Hospitality Suite at the Novotel, Mapei also staffed a 10m x 5m marquee on the grassy area on the Geelong waterfront for spectators to visit and watch the race on the big screen. We setup a freestanding 3 metre high cutout of previous Mapei cyclists, cut holes where their faces should have been, blacked out the wheels and provided “happy sacks” and “velco-wrapped balls” for the kids (and plenty of adults lined up in the hot sun to win an umbrella) to try and throw the balls through the holes to win a prize. The children could select from a Mapei water bottle, cycling cap or lunch pak. Everyone was a winner!
The Mapei van was filled with cycling caps, bottles of cold water and umbrellas and driven down to Barwon Heads to treat the local spectators to some free merchandise. With such high temperatures over the weekend anything cold or that gave shade was a welcome gift!
Mapei also sponsored the Sprint Jersey for both the men’s and women’s races this year and presented each winner with a unique jersey on the presentation stage at the end of each event.
We have signed up again for next year’s event which will be over the weekend of the 26th and 27th January 2019. We are looking forward to seeing more of our customers and clients attend. Hope to see you there!