Renewable energy and reforestation projects financed through carbon offsetting of iconic product
Mapei, multinational leader in the sector of chemical products for the building industry, confirms its pioneering approach to the world of construction, providing a concrete contribution in the fight against climate change.
And that’s how the Zero line was created: a line of iconic products for installing ceramic and stone whose CO2 emissions are calculated throughout their entire life-cycle and then 100% offset through the acquisition of certified environmental credits to promote and encourage the implementation of renewable energy and reforestation projects. The initiative started with the Italian market and, as sustainability is a global issue, it will be quickly rolled out to include all our subsidiaries around the world, in line with the vision of internalisation that has always been a cornerstone of Mapei’s strategy.
By offering quality, durable and sustainable products, such as Keraflex Easy S1 Zero, Keraflex Maxi S1 Zero and Ultralite S1 Flex Zero adhesives and Ultracolor Plus grout, Mapei enables clients, designers and sector professionals to choose materials with zero impact on climate change for their construction projects, thereby driving the market towards more ethical and conscientious choices.
“In Mapei, the road to carbon neutrality is, first and foremost, through the optimisation of formulations to offer products with a smaller carbon footprint and, at the same time, high performance properties. Fully aware we could have done even more, ten years ago we were the first to introduce the offsetting of CO2 emissions with the introduction of Keraflex Maxi S1 Zero, our best-selling cementitious adhesive for ceramic tiles” – stated Marco Squinzi, Mapei CEO. “And in 2022, thanks to the decision to also include our iconic grout Ultracolor Plus amongst our offset products, we proposed to the entire chain the first ever carbon-neutral system for installing ceramic tiles. Now we are taking a further step by introducing an entire Zero line and we will carry on paving the way for the entire construction chain”.
Francesco Stronati, corporate product manager of the ceramic line, stated: “The adhesives and grout from the Zero line combine the quality of our products with the commitment we reserve for people and the planet. In such a historic moment in which sustainability is no longer a choice but a necessity – as can be seen with the development of various environmental protocols for the classification of buildings – we want to bring our real contribution to the ceramic and construction sectors”.
For Mapei the road to innovation passes, first and foremost, through research. In fact, fundamental in creating the new Zero line has been the contribution from Mapei’s Corporate Environmental Sustainability teamwhich, working within the Corporate Research Centre in Milan, is totally dedicated to the environmental sustainability of products and processes. The team measures the impacts products have on the environment throughout their life-cycle using Life Cycle Assessment (LCA) methods. The results are then included on a certified document called Environmental Product Declaration (EPD) and currently more than 80% of Mapei products are covered by EPDs. The team also stimulates the Laboratories into creating products with an increasingly lower impact on the environment by researching, right from the formulation phase, solutions to reduce consumption of raw materials and extend the use of recycled materials even further. It is also responsible for identifying carbon offsetting projects and other methods to mitigate the impact production processes have on the environment, while continuing to guarantee the quality and durability of the work performed.