Happy Birthday Guggenheim Intrapresæ
25 years of creativity and passion together at the Peggy Guggenheim Collection.
2017 marks a memorable milestone for Mapei which, apart from its first 80 years in business, will also be alongside the Peggy Guggenheim Collection to celebrate the 25th anniversary of Guggenheim Intrapresæ.
Guggenheim Intrapresæ was founded in 1992 as an experiment in collaboration between a private museum and a group of companies, a project taking its first steps towards a long-term investment and with the capacity to promote the activities of all those involved.
Mapei chose to become part of this project in 2008 and joined the other member companies to share a path of cultural and creative growth, developing joint projects, along with the other companies in the group and the museum, in a relationship of shared and equal values.
Guggenheim Intrapresæ is made up of twenty two companies, both Italian and from abroad, with each one representing their particular sector of business according to the principle of product uniqueness. They are all examples of excellence that stand out for their patronage and their conscious contribution aimed at promoting cultural and social development within the territory in which they belong and operate. And so, along with Mapei, the master perfumers of Acqua di Parma come together with Aermec from the air-conditioning field, the antique art of wine represented by Allegrini and Apice, a consolidated transport company specialised in handling works of art. The sophisticated kitchens by Arclinea, design tables and chairs by Arper, Corriere della Sera, the historic Italian daily newspaper, and the grappa, spirits and liqueurs from Distilleria Nardini. Also coming together are Florim, the renowned Italian ceramics group, Foodies Bros, a new brand in the gastronomic field, Gruppo Campari, the leading beverages company, and Hangar Design Group, which for years has been promoting the image of the Venetian museum. And then the creativity of the Istituto Europeo di Design, Tuscan cigars by MST-Gruppo Maccaferri, Reggiani Illuminazione, a reference brand in the lighting sector, the precious footwear creations of René Caovilla, the elegant fabrics by Rubelli, the prestigious champagne of Ruinart, spectacles from the giant of the sector Safilo Group, original watches by Swatch and the mosaics and tiles from Trend.
“MANUFACTURERS OF CULTURE. From the Guggenheim Intrapresæ model to new forms of corporate creativity” will be the most important appointment of the anniversary celebrations. On Wednesday the 15th of March, in collaboration with the Bologna Business School, Guggenheim Intrapresæ will stage a dynamic, captivating event which, starting with the experiences of the Guggenheim Intrapresæ model, will feature entrepreneurs and innovators who have been invited to present their personal stories of philanthropic gestures and activities and the role of creative inspiration in industrial processes. The initiative will also have the support of BSI, a private Swiss bank from the EFG International Group, which has been a strong supporter of the Venetian museum and the Intrapresæ project for many years.
www.guggenheim-intrapresae.it
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