We implement our values and principles on an everyday basis in our constant, direct business relations with retailers, who market and sell our corporate products right across the country. Mapei has very close ties with its distributors in the building industry. Bonds strengthened day by day thanks to the reciprocal exchanging of information and know-how allowing us to conquer a rapidly changing market.

We implement our values and principles on an everyday basis in our constant, direct business relations with retailers, who market and sell our corporate products right across the country. Mapei has very close ties with its distributors in the building industry. Bonds strengthened day by day thanks to the reciprocal exchanging of information and know-how allowing us to conquer a rapidly changing market.

Mapei’s growth often coincides with the growth of its retailers, who, down the years, have chosen to market a brand and its products that have become synonymous with quality, reliability and safety.

 

To make this relationship even stronger, Mapei’s sales team is committed to providing excellent support, partly thanks to the efforts of Mapei’s Marketing Department that provides distributors with all the technical information about its products.

In this respect, the strategic focal points of this relationship are, on the one hand, well-trained technical-commercial staff, who interact daily with the sales team, supported by an extensive training programme; and, on the other, information in both paper and multimedia form designed to illustrate the distinctive traits of products and how they are to be used.

In line with this approach, Mapei’s new website designed for its 80th anniversary will help enforce our corporate mission, which has always been to inform, support, interact and facilitate design, construction and application choices.

Users of Mapei products experience on a day-to-day basis how this policy translates into optimising work operations, applying products in the most effective way, and perfect results in every imaginable kind of work conditions.

Through the constant exchanging of experiences and ideas with its own clients/customers and building retailers, Mapei receives input and feedback for guiding innovation and extending its range of product lines and references. Small and large ceramics sale outlets and building retailers discover that Mapei quality is not just confined to its products, but also extends to the expertise of its sales staff, the enthusiasm of its retailers and the invaluable advice they provide.

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