Mapei in Colombia
Growth prospects for a company with a well-established reputation.
Last February Mapei acquired Productos Bronco S.A., specialists in the manufacture of waterproofing products, sealants and coating products, allowing the company to break onto the Colombian market under the name Mapei Colombia S.A.S.
The company was set up in the best possible circumstances, not just because this is an extremely promising national market with interesting growth rates and high quality standards, but also because Mapei Colombia can benefit from the recognisability and authoritativeness Bronco has gained on the Colombian market from 1983 to the present day, thanks to its quality products, excellent distribution network and efficient customer service.
Mapei Colombia’s headquarters are in La Estrella (close to Medellín) to the north-west of the capital Bogotá, where the administration and logistics offices are located, along with powder and liquid manufacturing plants. Eleven sales outlets, five of which also operating as distribution centres, are also scattered across the entire nation. 177 staff and technicians work at the headquarters, sales outlets and offices in Bogotá, Cali, Barranquilla, Cartagena and Pereira.
360° EXPANSION
Primary among Mapei Colombia’s numerous projects is the extending of its range of products, which currently consists of waterproofing agents, admixtures, coating products, sealants, grouting mortars and adhesives for ceramics.
The aim is to cover - in the medium and long-term - all of the head company’s different categories of products, increasing production and improving the sales network.
The customer assistance and training services will also be reinforced. In 2016 Bronco organised 235 training courses right across Colombia involving over 3000 people. It also held seminars at various universities and worked with local authorities to train students in technical matters connected with corporate business. Mapei Colombia plans to extend and broaden these training operations by introducing new courses focusing on products that will be gradually launched on the market.
MAPEI AT THE TRADE FAIR
This year Mapei Colombia took part in Expoconstrucción & Expodiseño Trade Fair held in Bogotá from 15th-21st of May, which was attended by over 60,000 visitors and had approximately 600 exhibitors.
The communication campaign at the company stand set out to launch the Mapei and Polyglass brands on the Colombian market and present Bronco as an associate company of an Italian multinational company. Mapei technicians at the stand handled all kinds of requests and answered miscellaneous questions, underlining the fact that Mapei’s acquisition of Bronco will result in some extremely specialist high-quality products being launched on the market. Customer response was enthusiastic and keen to get involved: over half of the visitors asked for more specific information about the various products.
The Mapei Colombia staff was delighted with the results of the trade fair and is ready to launch these new high-performance products on the market.
