Italy has been awarded the 2026 Winter Olympics to be held in the cities of Milan and Cortina. It was an “Italian” victory because, for once, the people of Italy overcame political division, personal interests and parochialism. It was further proof (if any was required) of how sport can bring people together, break down barriers, and foster peace and friendship between nations. Italy must now take this (unique) opportunity to inject fresh input into its rather stifled economy that is currently only showing very weak signs of growth.
Organising an Olympics is, above all, an opportunity to invest in building and infrastructures that have always been key drivers behind growth in Italy.
The prospects appear to be good and, according to initial reports, the Olympics should add 2.3 billion Euros to the GDP over the period from 2020 to 2028. Considerable economic impact and a real boost to the “nation of Italy’s” image, as it gets the chance to showcase the very best it has to offer: its natural beauty, artistic heritage, food culture and design industry. The Olympic Games could, then, mark the start of a fresh period of expansion for an economy that is moving at a snail’s pace (when it is not at a standstill), particularly in the building industry.
Meanwhile, it is worth mentioning the record-breaking (in terms of cast concrete) project for Galeazzi hospital in Milan, which we will be covering in this issue of Realtà Mapei International.
An issue in which we will also be looking at the “great” US market where Mapei has been operating through various research centres, offices and manufacturing plants for many years.
Alongside this well-established market we will also be examining the Hungarian market that has such great prospects for growth: a nation where Mapei has already set up new production lines and launched new products.
Enjoy your reading… and your holidays!