Against such a difficult backdrop Mapei is standing alongside sector professionals and every man and woman that share Mapei's determination and their wish to never give up, to "carry on pedalling and keep our balance".

The multi-themed communications campaign, which extends across all the main digital and social network platforms, features two images alongside one another: the first image is of a person in their home or office, while the second image represents one of the men or women from Mapei on site offering support in their recovery, the recovery of our Nation. The message “Italy is our home. Let's rebuild it together” will be the link for the entire campaign.

And every single day, all those Italians who have shown such an enormous sense of responsibility and integrity are a source of inspiration for Mapei in their mission to make a contribution to improving the quality of everyone's lives by creating increasingly sustainable chemical building products.

Ethics, Transparency, Commitment, Passion, Respect and Responsibility are just some of the values which inspire Mapei every single day, values which are shared with the market, clients, suppliers, collaborators and organisations the company deals and works with on a regular basis.

These values represent Mapei's identity card, the principles that drive the business in the production of cutting-edge solutions and in providing consultancy and support services.

This rich heritage has enabled Mapei to become a key player on international markets and a Partner of construction companies all around the world.