Which sectors offer Mapei the best growth opportunities on this market?
Those sectors offering the best growth prospects are definitely connected with housing and business projects carried out by local and foreign investors; those connected with the use of wind and hydroelectric energy aimed at meeting the nation’s current and future needs; the modernisation of existing airports and seaports and the construction of new infrastructure facilities; cement production; and investment by Chinese, South Korean and Japanese companies which are moving their manufacturing operations to Vietnam.
Which lines of products will Mapei be focusing on in Vietnam?
Definitely admixtures for concrete and cement additives, as well as building products and materials for installing ceramic tiles and stone material.
Training is one of Mapei’s trump cards: what do you do to attract better resources? Can you find suitably trained technicians and experts on the domestic market?
To attract better human resources, we focus on the experience candidates already have and the results they have achieved in the past, as well as their potential for improving Mapei Vietnam in terms of knowledge of products and professional contacts. It is not easy to find suitably trained technicians and experts, but the reputation of the Mapei brand has helped in this respect. Part of our strategy is also the “Support and Train” principle, which is aimed at guaranteeing a professional approach and proper system for getting the most from our staff. For us it is important that our employees and business partners share Mapei Vietnam’s vision, the Group’s values, and the aim to take every available opportunity for growth.
Are there plans to boost Mapei’s manufacturing operations in Vietnam even further?
Yes, it is possible that a new manufacturing plant will be built in the south of the country in the medium term (2-3 years). This would allow us to reduce the costs of logistical operations and speed up product delivery times. This would make us even more competitive on the market, and we would also be able to improve our customer services. Generally speaking, we aim to take giant leaps forward in our growth process and, bearing in mind that certain segments of the market have not been “attacked” yet and considering the scope of our range of products and the support we receive from various realms of the industry, I am certain we will succeed.