Our internationalization strategy is based on two main objectives: to be closer to local needs and reduce transport costs to a minimum. The fundamental premise is that we are a global player that is run as a family company, but with a medium-term to long-term view of the future. We want to maximize growth and efficiency, and not only profits, by concentrating on a mix that includes products, production capacity and people.
The need to become global through internationalization is tightly connected to an increase in production capacity by having production facilities in the major market areas, in order to supply solutions in line with local needs while keeping costs under constant control.
This is why, over the years, we have acquired companies all around the world. Thanks to this strategy, a cement plant in Poland (Gorka Cement), an Italian company that mines quality sand (VA.GA.) and a German manufacturer of bituminous materials (Rasco Bitumentechnik) have all become part of MAPEI Group. Human resources are a central element to this approach: we promote the expertise of each individual and prepare our employees to make a difference.