Communications travel so fast that every event which takes place around the world becomes part of our lives, as it happens. But that’s not all. Even people’s ideas, thoughts and images are part of the flow of communications, and social networks are the fastest, most creative tools to help us reach like-minded people. Tablet PC’s help in this process, and downloading and communicating has become more simple than ever. Speed also plays a leading part in science: in 2011, the CERN particle accelerator in Geneva clocked a beam of neutrinos travelling slightly faster than the speed of light (exceeded by approximately 20 parts per million). Federica Pellegrini’s victories took Italian swimming to the top of the world, and for the first time Cadel Evans, an old friend of Mapei, won at the World Road Cycling Championships in Mendrisio. Lady Gaga is the new global star of pop music, and the history of cinema took a giant leap forward for the triumphant special effects in the film Avatar. At the end of 2011, the loss of Steve Jobs brought an air of sadness over the world, a world he had tried to improve with his ground-breaking technology. And it is also a period of global financial and economic crisis, which is still not over following the meltdown in 2008. And in spite of all this, the growth of Mapei around the world continues and it is ready to take on all challengers.