Santini and Mapei are launching a celebratory kit in honour of Mapei's thirtieth anniversary in the world of cycling
For many years, the story of Santini and Mapei, two Italian companies, has been intertwined with that of the Union Cycliste Internationale (UCI). The former produces technical cycling clothing and has been a UCI sponsor since 1988; the latter, a multinational leader in the field of chemical products for the construction industry, came into the world of cycling in 1993 as a sponsor of a UCI first division team.
A team destined to enjoy major success all over the world, wearing a uniform made by Santini. The bond between Santini, Mapei and UCI, a long-lasting relationship, is celebrated in 2023 with a cycling kit, in honour of Mapei’s 30th anniversary in this sport.
Following the great success of the professional team, Mapei reaffirmed its commitment to cycling and since 2008 it is Main Sponsor of the UCI Road World Championships. This year Mapei is Official Partner of the UCI Cycling World Championships taking place in Glasgow and across Scotland. Mapei's support for the UCI stems from the values it holds in common with cycling: effort, talent, teamwork, enthusiasm, grit and perseverance in the face of new challenges.
To celebrate this partnership, Santini has created a cycling kit bearing the Mapei and UCI marks; more specifically, the iconic coloured cubes, a call-out to the construction world where Mapei is a major player.
The use of coloured cubes as a decorative motif on the team uniform, together with the spatula strokes, typical of Mapei products, was the idea of Adriana Spazzoli, Mapei Marketing and Communications Director until 2019, who perfectly understood the communicative potential of this sponsorship. Thanks to the team's exceptional results, Mapei cubes soon became iconic, redefining the aesthetics of cycling clothing and contributing to the company's fame in Italy and around the world.
This design still stands out today as the main feature on the jersey and bib-shorts made by Santini.The slim fit jersey is made with extremely lightweight fabrics. On the back, the super breathable fabric features small channels for perspiration release. The sleeves, raw-cut in smooth fabric, adhere to the body without restricting movement, while the internal elastic on the bottom of the jersey keeps it in position at all times.
The bib-shorts, also with the same design dedicated to the UCI-Mapei 30th anniversary, are made in a fabric with compressive action. At the bottom of the leg, they have bands with internal grip to ensure the shorts always remain in perfect position. They are equipped with braces with stretch fabric on the front and extremely breathable mesh on the back.
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