A new chapter is beginning in the history of Realtà Mapei
The famous long-standing Realtà Mapei magazine is going digital. A natural evolution of a project that has seen the publication of over 170 paper issues, over a period of more than 30 years, and the creation of an international version in English back in 2001, followed by 14 local versions.
The idea of setting up a magazine to be used as a corporate communication tool came from Adriana Spazzoli, Marketing and Communication Director of Mapei until 2019. Since the first issue, published in 1991, Realtà Mapei has kept its readers up-to-date with all the latest news from the world of Mapei, and the entire industry, by publishing technical articles written by big names from the realms of building, design and architecture.
Now, thanks to a point project involving the magazine's editorial staff and digital team, Realtà Mapei is evolving so it can provide even better information about the company in a more complete and up-to-date way. A web magazine with new multimedia content featuring videos, photo galleries, hypertext links that can be accessed from the mapei.it website on all digital devices, including the international version, will supplement the printed magazine. Realtà Mapei will continue to be distributed free-of-charge on subscription, with five issues a year dedicated to articles and features on topical subjects in the building industry, such as renovation, wall finishes and concrete preparation.
To celebrate the launch of Realta Mapei Magazine, Mapei recently had a special lounge on their stand at Cersaie Exhibition in Bologna.
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