From Realtà Mapei International n° 63 - 7/13/2017

Reputation Awards 2017

Mapei is ranked 29th in the list of companies with good reputations and top of all the trading companies.

Mapei is among the top thirty companies officially acknowledged as having an extremely highly-rated reputation according to the Reputation Awards, which are organised every year by the Reputation Institute in partnership with Ferpi and Iulm University. Also this year, Italy RepTrak 2017, the list of the 150 companies with the best reputations in Italy, was presented by the Reputation Institute, which has been organising data-driven consulting programme since 2006 to gauge the reputation of thousands of companies to improve their ROI in communication.

The Walt Disney Company has the highest reputation rating in Italy (84.7) with Ferrero (84.5) and Ferrari (84.2) taking up the other two places on the podium. In the top 20 positions, we also find Lavazza ranked sixth and Georgio Armani ranked eleventh. It is no surprise to find Mapei in 29th position - the only Italian company operating in the trade sector - ahead of Pirelli in 30th place, followed by Luxottica, Campari, Artsana and Ariston.

 

The Reputation Institute has gauged the reputation of 326 companies from 40 different countries and, in contrast with what happens in other leading European countries, where national enterprises are highly rated (for example, Michelin in France, Philips in the Netherlands and Lego in Denmark), foreign companies (72.8 points) have better reputations than our own firms (68.6), with only four Italian companies ranked in the top 20.

Nevertheless, the reputation of Italian companies rose (+1.2 points) in 2017. This figure - on the rise for the third year running - shows that our organisations have managed to regain the trust of the Italian people and, for the first time, now enjoy what is classed as a “strong” reputation with ratings from 70-79 points out of 100.

As Stefano Cini, the managing director of the Reputation Institute, pointed out, one of the false beliefs that need to be debunked is that there is no correlation between awareness and reputation: “In an age of major social changes, Italians think “who you are” is more important than “what you sell”. 6% of your reputation depends on what people think of the company behind the project and only 34% on their opinion of the product/service being sold/provided. Most notably, the three aspects of Corporate Social Responsibility are increasing in importance: Governance – the transparency and ethical value of the business model Citizenship - social engagement – Workplace - the quality of the work environment”.

And these are probably the decisive factors behind Mapei’s well-earned success.

 

“In an age of major social changes, Italians think “who you are” is more important than “what you sell”. 6% of your reputation depends on what people think of the company behind the project and only 34% on their opinion of the product/service being sold/provided.[...] Governance – the transparency and ethical value of the business model Citizenship - social engagement – Workplace - the quality of the work environment”. And these are probably the decisive factors behind Mapei’s well-earned success.

 
Stefano Cini, managing director of the Reputation Institute
Realtà Mapei Tags: #acknowledgments

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