From left: Head of Administration, KIL Toppfotball – Jonas Krabseth; Marketing Manager, Mapei AS – Anders Hagen-Næsset; Managing Director, KIL Toppfotball - Espen Nystuen, Managing Director, Mapei AS - Trond Hagerud, Sponsorship Coordinator, Mapei AS - Silje Strandborg Lie, Marketing Manager, KIL Toppfotball - Rune Lundgren.
HEL VED is KIL's comprehensive community work, encompassing a wide range of initiatives that give people in different life situations a place in the community. Through the street team, which brings together people with substance abuse and mental health challenges, participants gain a safe environment, structure in their everyday lives and a sense of mastery. Initiatives such as walking football for people with dementia and gaming for seniors create activity, health benefits and, not least, new meeting places that strengthen belonging and quality of life. In this way, KIL contributes to reducing inequality and building a meaningful everyday life, and this is precisely what makes HEL VED an initiative that we at Mapei want to be a part of.
For Mapei, it is natural to get involved in the local community. We are a company that has built our history in the district, and we share many of the same values that KIL stands for: hard-working, ambitious and loyal. When we support HEL VED, we do so because we see how sport can be a powerful platform for community, mastery and development. As our CEO Trond Hagerud puts it: ‘We don't sponsor KIL Toppfotball just to get our logo on the jersey, we want to bring out the best in each other in many areas.’
The collaboration between Mapei and KIL is more than just sponsorship. It is a partnership in which business and sport take joint responsibility for building a more inclusive society. We believe in the value of bringing people together across age, background and life situation, and we see how HEL VED creates concrete results in people's lives.
Looking ahead, we want to be an active player in the development of the social model. We will continue to stand shoulder to shoulder with KIL Toppfotball to develop new initiatives, reinforce the positive effects that already exist, and help even more people in the local community experience the sense of community and mastery that HEL VED stands for.
For Mapei, this partnership is about being genuinely committed, contributing where we can, and building a community that is – precisely – whole.
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