The Cadel Evans Great Ocean Road Race is the first of its kind for bicycle racing in Australia, embraced by local and international cyclists as an outstanding competition. Mapei, a multinational leader in chemical products for the construction industry, came into cycling in 1993 to sponsor a UCI first-division team. Cadel Evans joined the Mapei-Quickstep Cycling Team in 2002 and continued training at the Mapei Sports Facility in Varese, Italy. Mapei's relationship with Cadel continues, and Mapei has been the main sponsor of The Great Ocean Road Race since its inception in 2015.
Cadel Evans achieved his ultimate in 2011, becoming Australia’s only Tour de France winner. He has been promoting gender equality and health through cycling. Talking about the partnership,
“Mapei supported me throughout my career, from joining the Mapei-Quickstep Cycling Team at the Mapei Sport Centre in Italy under the supervision of Professor Aldo Sassi, former Director of Mapei Sport Research Centre, who made such a key contribution to my career including my win in the 2011 Tour de France. My close ties with Mapei continue to date” – said Cadel Evans.
This year, gearing up for the eighth edition of the cycling event, Cadel Evans Great Ocean Road Race returns to Velo Village in Geelong to create a weekend-long festival atmosphere. Mapei will be an Official Partner of this not-to-be-missed event, which will be a great opportunity to celebrate the company's 30 years of passion for the world of cycling.
Speaking about the partnership, Marco DeSantis, General Manager at Mapei Australia, said,
“We are proud of our long-standing partnership of professional cycling, internationally with UCI and locally here in Australia with Cadel Evans Great Ocean Road Race, which allows us to contribute resources in our network to make a positive difference within the community, Cycling represents resilience, specialisation and continued development. Mapei represents the same values when aligning business in Australia, offering high-quality products focusing on the planet and people”.
With the support of the Victorian State Government, in 2023, the Great Ocean Road Race welcomed more than 100,000 spectators and cycling fans to the region across three days.