As high-quality natural aggregates become scarcer, concrete producers are having to adapt to alternative raw materials, such as new aggregates with higher water requirements, impacting on sustainability. Mapei Re-Con AGG admixtures help concrete mitigate the higher water demand from a number of new demanding raw materials.

Bitumat, founded in 1983 and now part of the Mapei Group, is a leader in waterproofing and roofing solutions. Rooted in innovation and quality, the company has grown through technological advancements and strategic partnerships. Its integration with Mapei enhances synergies, broadening its market reach and product offerings.

The renovation of Estadio de la Cerámica in Villareal reflects the strong bond between football and local ceramic industry. Once known as El Madrigal, the stadium was modernized and renovated using cutting-edge Mapei structural strengthening systems. The project symbolizes how sports and ceramics shape the identity and success of the region.