VAN Campaign for Uttar Pradesh

We conducted a van campaign in Uttar Pradesh, one of our key developing markets. Through this campaign, we traveled extensively across the state, covering nearly 40 cities across both West and East UP, making it one of the widest on-ground outreach activities we have undertaken.

The campaign helped us expose the brand across new markets, identify potential channel partners, and onboard new retail outlets where our products can be placed. A large amount of product literature was distributed, and the activity included mason meets, site visits, and on-site product training using the van itself.

The visibility also helped us connect with architects and influencers in these markets. Overall, this was a high-impact activity, well suited for immediate visibility and conversion