The Mapei's International Marketing Meeting 2025 was a three-day event of intense dialogue and sharing among Mapei subsidiaries from around the world. From October 7 to 9, marketing professionals from the 62 Mapei subsidiaries worldwide gathered for an event that confirms the importance of global collaboration to strengthen the company's leadership in international markets. The Milan meeting highlighted how adaptability to change and the exchange of best practices are key elements for Mapei's success in today's competitive landscape.

The Portuguese ready-mix concrete market is evolving toward more sustainable and technically demanding solutions. In this interview, Arnaldo Sousa and Pedro Sousa, line specialists for concrete admixtures at Mapei Portugal, share insights on how advanced admixtures, including those from the RE-CON line, enable the use of recycled materials and lower-grade raw materials without compromising performance.

The integration of macro-synthetic fibre-reinforced concrete (MSFRC) into structural applications is gaining momentum due to its advantages in durability, constructability and sustainability. Carles Cots introduces a design methodology supported by CivilMapei – a structural design software which enables engineers to incorporate MSFRC effectively, particularly in precast and industrial applications. CivilMapei facilitates compliance with Eurocode 2(1) and national standards by implementing advanced models for residual strength, crack control and early-age checks. Its use streamlines the design process, allowing for optimised reinforcement strategies and reliable structural performance.