The admixtures play a key role in reducing the embodied carbon content of concrete through innovative products such as Low Carbon Concrete Admixtures (LCCA). These formulations optimise hydration, enabling lower cement content or higher dosage of Supplementary Cementitious Materials (SCM) while maintaining high performance. The use of Mapecube 60W admixtures allows CO₂ reductions of up to 35%. Further strategies include using reclaimed aggregates, dry concrete recycling, and macro synthetic fibres. Together, these innovations support the construction sector’s path toward Net Zero by 2050.

Mapei returned to the autumn trade fairs Cersaie in Bologna and Marmomac in Verona, showcasing innovation, sustainability, and design excellence. At Cersaie, the company presented sustainable installation systems and new adhesives such Keraflex S1 Evolution Zero. At Marmomac, Mapei introduced sustainable solutions for architectural stone paving, including Mapestone TFB LIFE and Mapestone AirGhost, designed for durable surfaces with high environmental performances. Both events emphasized Mapei’s commitment to innovation, circular economy, and aesthetic quality in modern construction.

The Mapei's International Marketing Meeting 2025 was a three-day event of intense dialogue and sharing among Mapei subsidiaries from around the world. From October 7 to 9, marketing professionals from the 62 Mapei subsidiaries worldwide gathered for an event that confirms the importance of global collaboration to strengthen the company's leadership in international markets. The Milan meeting highlighted how adaptability to change and the exchange of best practices are key elements for Mapei's success in today's competitive landscape.