In this interview, Alan Robinson outlines how the CUBE System admixtures are fuelling sales growth for Mapei UK in 2025. The system’s measurable benefits — increasing sustainability and costs—have resonated strongly with customers. Targeted primarily at precast and ready-mix concrete segments, CUBE System solutions are unlocking new opportunities and reinforcing customer relationships. Backed by technical expertise and a clear strategy, Mapei UK is positioning CUBE System as a pillar of its sustainable growth.

In this interview, Ian Ellis highlights the key role of Mapecube admixtures (part of the CUBE System) in driving the company’s growth in the UK, where demand for low-carbon construction is accelerating. The system’s technical performance and its flexibility makes it suitable across the entire concrete industry. Backed by a skilled commercial team and recent changes to British standards, Mapecube is positioned not only as a sustainability solution but also as a symbol of Mapei’s innovation leadership in the UK.

Prefabbricati Moioli, one of the main manufacturers of precast pre-stressed reinforced concrete elements in Northern Italy, has adopted Mapecube 2 admixture to improve the performance of its products and reduce the environmental impact of its production activities. Mapecube 2 made it possible to reduce cement dosage by up to 11%, while improving the mechanical strength and surface quality of the elements. Thanks to its formulation, Mapecube 2 optimises cement hydration and allows the use of Supplementary Cementitious Materials (SCMs) in concrete mixtures, as well as allowing the elimination of steam curing for strand cutting, with significant energy savings and a reduction in CO₂ emissions.