From Realtà Mapei International n° 63 - 7/13/2017

Seventh Midtown condominiums in Atlanta

Mapei products for wood and ceramics at the heart of new and luxurious midtown condominiums.

Location icon Atlanta

After the severe collapse of the Atlanta real estate market in 2009, property development has begun to make a comeback. Because financing has been challenging, some developers have started with smaller projects. As always in real estate, location is everything; stylish luxury in the heart of Atlanta’s second largest business district has a definite attraction for investors. About 6 million tourists a year visit the Midtown district in Atlanta. In order to give owners value for their money, the Loudermilk Companies developed Seventh Midtown – 20 spacious condominiums spread over eight floors above a retail/commercial space on the ground level at 7th Street and Peachtree Street. The first four floors house three condos on each floor, while the next four floors are devoted to two residences each. Two penthouses occupy the top floor.

The company’s mission was to deliver luxury residences with high-end finishes, including site-finished hardwood floors in the living areas and the latest in large-format tile for bathroom walls and floors.



Work began with proper surface preparation before flooring was installed. Some areas on each floor were not completely flat and level.

Eco Prim Grip was used to enhance the bonding of the 465 m2 of Ultraplan M20 Plus self-leveling underlayment that was poured in these areas. By using Ultraplan M20 Plus, the team eliminated the need to shotblast the concrete substrate, saving the project the cost of additional labor and reducing the time that would have been necessary for surface preparation.

The site-finished wood planks were glued down with Ultrabond ECO 975 adhesive. The adhesive’s low-odor formula, which is based on rapidly renewable materials, with very low emission of volatile organic compounds (VOC), made it the ideal product for use in a residential setting. The wood flooring was installed in living rooms, dining rooms, kitchens, bedrooms (optional), hallways and foyers. In all, the team installed 2,787 m2 of wood flooring. The kitchen backsplashes were tiled with white porcelain tile using Ultraflex 1 mortar and Ultracolor Plus grout. The same white tile was used in some of the condo bathrooms. In other condos, a cream-colored 30 x 61 cm tile was placed on the walls and floors of the bathrooms. These tiles were also set with Ultraflex 1. The bathroom floors were grouted with Ultracolor Plus, while the bathroom walls were grouted with Kerapoxy CQ 100%-solids epoxy grout to resist wet conditions. MAPEI’s Keracaulk S caulk was used to seal all of the transitions and 90-degree angles in the showers.

The balconies that add to the ambiance of each apartment were also tiled. The tiles were set with Ultraflex 1 and grouted with Ultracolor Plus.

Project data sheet

Yard residential tower buildings
Location Atlanta, USA
Built in 2015
Opened in 2016
Application supply of products for wood and ceramic tiles installation
Start and finish date 2015/2016
Application Type Installation of floor and wall coverings
Client The Loudermilk Companies
Contractor company Brasfield & Gorrie
Installer companies Dalton Carpet One Floor & Home
Architects Lord Aeck Sargent
MAPEI Distributor L. Fishman & Son, Inc. and Specialty Tile Products Inc.
Credits Darin Weisemiller
Project Manager Brasfield & Gorrie
MAPEI Coordination Darin Weisemiller (Mapei Corp.)
Other -
Realtà Mapei Tags: #residential #wood #ceramics

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