Mapei, together with Mapei Sport, is once again sponsoring the Maratona dles Dolomites, the iconic granfondo cycling race scheduled for Sunday 6 July in Badia (Bozen), confirming its commitment to sport.
Now in its 38th edition, this highly anticipated event attracts athletes and amateurs from all over the world to the spectacular roads of the Dolomites, united by a passion for challenge and nature.
Under the sign of light
The 2025 edition stands out for its central theme 'Lüm', a Ladin term meaning 'light'. The renewed logo of the event, crossed by sunbeams, represents metamorphosis, evolution and the energy of renewal. The final letter 'M' evokes the profile of Mount Sassongher, which glows at dawn, offering a magical experience to all athletes ready for the start. "Lüm" is an invitation to rediscover one's inner light, to find direction and hope even in dark moments, a concept that inspires all participants on their journey.
Numbers and participation
This year's event will welcome 8,000 cyclists, equally split between those selected by lottery (4,100 positions) and those chosen through earned privileges, partnerships and tour operators. A total of 32,700 applications were submitted from 91 different countries, with a perfect balance of Italian and foreign participants. The event is therefore reconfirmed as one of the most popular and cosmopolitan events in the cycling sector, supported by 1,500 volunteers and a six-hour live broadcast on Rai 2. The Maratona dles Dolomites is also a major charitable event: 400 special entries were sold, raising over €73,000, which will be donated to three charitable organizations.
Mapei Sport supporting the athletes
For the 2025 edition, Mapei Sport will once again be present at the Maratona Village with a dedicated stand, where its staff will offer consultancy and technical support, sharing expertise and services aimed at athletes, in line with its mission to promote a healthy and active lifestyle. The Mapei Motorhome will also be present, serving as a key meeting point for all participants and visitors. In addition, the Mapei logo will enjoy strong visibility along the race route, on banners and on all official event communications.
Always supporting sport
In over 85 years of history, Mapei has taken part in numerous sporting adventures, considering support for sport as an expression of its commitment to people and the local communities. Passion, hard work, determination and teamwork are core elements of the company's DNA, values which indissolubly link Mapei to the world of sport.
