Cookie Notice

MAPEI Corporation (“MAPEI”, "our", "we", or "us"), a wholly owned subsidiary of MAPEI S.p.A. and our third-party providers set and use cookies and similar technologies to store and manage user preferences, deliver targeted advertising, enable content, and gather analytic and usage data, for example. The use of cookies and other tracking technologies is standard within Web sites and apps through which information is collected about your online activities across applications, Web sites, or other services (“Site”). More information about how we use cookies and similar technologies and how you can control and manage them is below (the, “Cookie Notice”).

By continuing to use our Site, you acknowledge that you have seen our notification requesting your consent to use cookies and similar technologies as set forth in this Cookie Notice and that you have indicated your cookie and similar technologies preferences through our notification tool. By continuing to browse the Site, you are agreeing to our use of these cookies and similar technologies. This Cookie Notice should be read in conjunction with our Online Privacy Statement and Terms of Use which govern access to our Site in general.

What is a cookie?

A cookie is a small text file that is placed on a computer or other device and is used to identify the user or device and to collect information. Cookies are typically assigned to one of four categories, depending on their function and intended purpose: absolutely necessary cookies, performance cookies, functional cookies, and cookies for marketing purposes.

Types of cookies and why we use them

Absolutely necessary cookies: These cookies are essential to enable you to move around a Website and use its features. Without these cookies, services you have asked for, like completing forms on our Site, cannot be provided.

Performance cookies: These cookies collect information about how you use our Site. Information collected includes, for example, the Internet browsers and operating systems used, the domain name of the Website previously visited, the number of visits, average duration of visit, and pages viewed. These cookies only collect information in an aggregated format. Performance cookies are used to improve the user-friendliness of a Website and enhance your experience.

Functionality cookies: These cookies allow the Website to remember choices you make (such as your username or ID, language preference, or the area or region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts, and other customizable parts of Web pages. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. These cookies cannot track your browsing activity on other Websites.

Targeting and advertising cookies: These cookies track browsing habits and are used to deliver targeted (interest-based) advertising. They are also used to limit the number of times you see an ad and to measure the effectiveness of advertising campaigns. They remember that you have visited a Website and this information is shared with other organizations, such as advertisers.

Managing cookies

You can manage Website cookies in your browser settings, and you always have the choice to change these settings by accepting, rejecting, or deleting cookies. If you choose to change your settings, you may find that certain functions and features will not work as intended on our Site. All browser settings are slightly different, so to manage cookies, you should refer to the relevant settings within your browser.

We understand that you may want to know more about cookies. Here are some useful resources that provide detailed information about types of cookies, how they are used, and how you can manage your cookie preferences: www.aboutcookies.org or www.allaboutcookies.org. Please click below for detailed information on how to disable and delete cookies in some commonly used browsers:


We may use certain other tracking technologies in addition to cookies:

Local shared objects/Flash cookies: Flash cookies, also known as local shared objects, are designed to support browser content supported by Adobe® Flash. They are usually used to enable ads and video content on Websites. Like other cookies, they will store information on your device, some of which will be specific to the Flash-enabled content. Flash cookies can only be deleted within Adobe Flash rather than via your browser. Please refer to the following help page for information on how to manage your privacy settings and deletion of Flash cookies: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html.

Web beacons: Our Site may contain electronic images known as web beacons (also called single-pixel gifs and transparent graphic images) that we use to help deliver cookies on our Site, count users who have visited our Site, deliver services, and analyze the effectiveness of our promotional campaigns, for example. We may also include web beacons in our marketing email messages to determine whether an email is opened or if links are clicked. Web beacons are also used to deliver you interest based advertising (discussed in more detail at the end of this Cookie Notice).

Web server & application logs: Our servers automatically collect certain information to help us administer and protect the Site, analyze usage, and improve users’ experience. The information collected includes:

  • IP address and browser type
  • Device information including Unique Device Identifier (UDID), MAC address, Identifier For Advertisers (IFA), and similar identifiers we or others may assign
  • Device operating system and other technical facts
  • The city, state, and country from which you access our Site
  • Pages visited and content viewed, stored, and ordered
  • Information or text entered
  • Links and buttons clicked
  • URLs visited before and after you use our Site

Web Analytics Services

This Site uses the Google Analytics web analysis service and enters into an agreement with Google as the data processor. Google Analytics stores a persistent cookie on your hard drive. The information in this cookie (including your IP address) is transmitted to Google and stored on Google servers. Google uses this information to anonymously analyze your use of the Site, compile reports on your Site activity for Site operators, and provide other services related to your Site activity and Internet usage. Google may transfer this information to third parties where required to do so by law or where those third parties process the information on Google's behalf. To our knowledge, Google will not associate your IP address with any other data held by Google. By using this Site, you consent to Google's processing of data about you. For a review of Google’s Privacy Policy please see https://policies.google.com/privacy. You can opt out of aggregation and analysis of data collected by Google Analytics at https://tools.google.com/dlpage/gaoptout.

Location Based Services

We and our service providers may collect, use, and share the physical location of your device and use it to provide you with personalized location-based services or content. Where available, location-based services may use GPS, Bluetooth, and your IP Address, along with crowd-sourced Wi-Fi hotspot and cell tower locations, and other technologies to determine your devices’ approximate location. In some instances, you may be permitted to allow or deny such use of your device's location, but if you choose to deny such use, we may not be able to provide you with the applicable personalized services or content.

“Do Not Track” Signals

Some browsers transmit Do Not Track (DNT) signals to Websites. Due to the lack of a common interpretation of DNT signals throughout the industry, we do not currently alter, change, or respond to DNT requests or signals from these browsers.

Interest-based advertising (IBA)

Interest-based advertising (“IBA”) allows us to deliver targeted advertising to users of our Site. IBA works by showing you advertisements, or sending you marketing emails, that are based on the type of content you access or read. For example, as you browse our Site, one of the cookies placed on your device will be an advertising cookie so we can better understand what sort of pages or content you are interested in. The information collected about your device enables us to group you with other devices that have shown similar interests. We can then display advertising to categories of users that is based on common interests. For more information about IBA, please visit: http://www.iab.net/public_policy/behavioral-advertisingprinciples.

Opting out of IBA

If you want to opt out of receiving interest-based advertising, it does not mean that you will no longer receive advertising when you are using our Site. It just means that we will not use your personal information for IBA and that any advertising you see will not be customized to you. You can exercise your online advertising choices at http://optout.aboutads.info or by clicking the AdChoices icon in an ad and following the instructions. You may also opt out of receiving interest-based ads from many sites through the Network Advertising Initiative's (NAI) Opt Out Tool (http://www.networkadvertising.org/choices). If you delete cookies, use a different device, or change web browsers, you may need to opt out again.

Advertising on mobile devices

Mobile devices have an identifier that gives companies the ability to serve targeted ads to a specific mobile device. In many cases, you can turn off mobile device ad tracking or you can reset the advertising identifier at any time within your mobile device privacy settings. Another tool you can use to control advertising on your mobile device is the AppChoices App: http://youradchoices.com/appchoices. You may also choose to turn off location tracking on your mobile device. If you turn off ad tracking or location tracking, we will no longer use information collected from your device’s advertising identifier for the purposes of advertising. You may still see the same number of ads but they may be less relevant because they will not be based on your interests. Where we need your consent to gather information about your location we will obtain this from you.