The sponsorship will grant Mapei a great visibility during all the races. Indeed, Mapei logo will be on all arches and banners through the course, on the backdrops of the award ceremony area, press conferences, interviews and on all the communication materials. A private Hospitality Area will be set up at the finishing line for Mapei clients. They will privilege an exclusive position from which they can follow the races and enjoy a catering service.
In Italy the UCI Road World Championships will be broadcasted by RAI and Eurosport. Mapei, during all the races, will have a great visibility by broadcasting its commercial and billboards on the Eurosport TV channel and by advertising its banners on the Eurosport.it mobile website and its app.
Furthermore Mapei will promote the Road World Championships on its website and social networks, where it is possible to see also the commercial.
Mapei’s commitment as Main Sponsor of the UCI Road World Championships comes from a shared belief in the values of cycling, an intrinsic part of the Mapei Group DNA: effort, constant teamwork and determination when facing new challenges.
Mapei and cycling share a long history; the Company sponsored a professional cycling team taking the same name as the company from 1993 to 2002, which collected 654 wins and brought Mapei to the top of all international rankings for many years.
Mapei’s commitment to sport is not only devoted to sponsor sports events, but also to supply innovative products and systems and qualified Technical Assistance for indoor and outdoor sports facilities.