Love of culture, a passion for sport and keeping close to the community have always been part of Mapei's DNA.
At Mapei, we are well aware of the values and ideals that sport and culture convey: passion, tenacity and dogged determination to keep on developing and improving.
Sharing these principles, values and goals has gradually led us to interweave our own history with that of many entities in the world of art and sport, becoming active supporters of virtuous initiatives and projects.
So, just as a true artist would say that there can be no art without hard work, Mapei has always strongly believed that work can never be separated from art, as our founder Rodolfo Squinzi used to say.
With this firm belief in mind, we have helped promote and preserve culture, supporting important cultural institutions and supplying the expertise, technologies and products required for conserving and enhancing our artistic-monumental heritage.
Our heart is tied to Milan, the city where our company was originally founded born, so for us in particular supporting La Scala means promoting music, art, culture and the city of Milan. In 1984 we first signed up for a Supporters’ Subscription; our technologies and contribution to research were an integral part of major renovation and restoration works carried out on the theatre. In 2008 we became a Permanent Founder and from 2016 to 2019 Giorgio Squinzi was a member of the Board of Directors.
Today, our relationship with La Scala continues in the form of continuing support for various prestigious art projects.
Our main investment in sport is U.S. Sassuolo Calcio football club men's and women's football teams at all levels.
Initially envisaged as a way of supporting a ceramics district with which we are closely connected, our involvement in U.S. Sassuolo Calcio has grown deeper over the years since we share numerous important values and ideals: hard work, teamwork and, last but not least, the determination to take on new challenges.
Owned by Mapei since 2003, the men's first team has been promoted from Serie C2 to Serie A since we have been involved. It has now been playing in Italy’s top division for over ten years and even qualified for the Europa League in 2016. In the 2024/25 season, it became the star player and winner of the Serie B championship, thus securing promotion back to Serie A after just one year.
In 2019 the Generazione S project was launched: a social responsibility project run by U.S. Sassuolo Calcio focused on young players, whose football careers and personal lives are developed with the aim of spreading the game of football as a tool for training, education and aggregation.
To support the team's training operations, Mapei took over Reggio Emilia Stadium on concession in 2013, which was later renamed Mapei Stadium - Città del Tricolore.
While managing the stadium over recent years, we have carried out important works to improve and modernise it, turning it into a facility up to the highest international standards.
The stadium hosts sports, cultural and social events.
In addition to meeting the standards set by the Italian Football Association and UEFA, thanks to the Open Stadium without Barriers project, Mapei Stadium has become a symbol of violence-free football suitable for young people and families.
Mapei Football Centre was created to support U.S. Sassuolo Calcio's sports activities and is now one of the most modern sports centres in Europe: 45,000 m2, 6 pitches - one of which with a covered grandstand - complete with changing rooms, a swimming pool, gyms and a medical/physiotherapy area.
The centre, which is focused on first team and youth sector training, is also available for hosting amateur football and social events. A structure designed by Onsitestudio and built using Mapei products and systems that is LEED v4 BD+C certified.
To celebrate the hard work of two people who helped make Sassuolo the great sports club it is today, the access road to the Mapei Football Centre is dedicated to Giorgio Squinzi, while the synthetic grass pitch is named after Adriana Spazzoli.
Mapei entered the world of professional cycling in 1993 when it became the sponsor of a UCI first division team. A team that was at the top of all the international rankings for many years, winning 654 races, including 4 Road World Championships, 4 individual World Cups, 1 Tour of Italy, 1 Tour of Spain and 5 team World Cups, becoming the most successful team ever.
Our association with cycling is very much still alive. After the conclusion of our great venture with the professional team in 2002, we continued to support youth teams and other events, working closely with the UCI (Union Cycliste Internationale) on major events like the Road Cycling World Championships, for which we have been the Main Partner since 2008.
Research also plays a key role for us in the field of sport. That is why we set up Mapei Sport in 1996, a service centre created to support the riders in the Mapei professional cycling team based on scientific rationality and a proper approach to ethics in sport.
The Research Center is now a technical-scientific facility of the highest order providing assistance to athletes of all levels, not only professionals but also amateurs, so they can improve their performance through training programmes and multi-sector support.
The athletes carefully monitored by the Research Center include the teams and athletes sponsored by Mapei.
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Since 2017 we have been the Special Events Partner of the Italian Women's Volleyball Cup Finals: a competition between the four best teams in the Italian Serie A1 and the two best teams in Serie A2, which takes place every year in an exceptional location.
Since 2015 we have been the Special Partner of Volleyball League’s Summer Tour, a summer event that entertains spectators on Italian beaches. The Sand Volleyball 4x4 travelling circuit sees Serie A volleyball players competing on beach courts.
We are also the Sponsor of Derthona Basket, a basketball club representing the city of Tortona whose first team currently plays in the Italian Serie A championship with its youth teams competing in categories up to the Serie B.
Re Stelvio Mapei is a day dedicated to sport and nature but also an opportunity to celebrate our passion for cycling.
This unmissable event that sets off from Bormio and arrives at the summit of Stelvio Pass, has been organised in cooperation with U.S. Bormiese since 2015 and includes a series of events at all levels: a competitive cycling race, a running race and the Aldo Sassi Mapei Memorial cycling event and a cycling race for pedal-assisted bikes. And for those who prefer to stay in the same fantastic setting down in the valley, there is also the 18-hole Mapei Trophy golf competition organised at Bormio Golf Club.
If you are passionate enough, there are all kinds of opportunities for enjoying a wonderful experience in the company of so many others: that is why we also support various cycling events such as the Granfondo Squali, Tre Valli Varesine and Colnago Cycling Festival.
We have been working with the Veneranda Fabbrica del Duomo di Milano since 2016 to enhance and protect the Duomo, the city’s landmark cathedral. That is why we decided to join the Adopt a Spire project focused on renovating the cathedral's 135 spires.
As a continuation of this project, we have had a statue from the Duomo installed in our Milan headquarters since December 2022. We sponsored the restoration of this particular spire through the Adopt a Statue project.
Drawing on our know-how and products, we also took part in the important restoration work on the Aquilonare Sacristy. This work was focused on restoring the cathedral’s oldest and most eye-catching room to its original splendour.
We are closely tied to BAM – Biblioteca degli Alberi Milano – through lour shared goals of making Milan an increasingly beautiful place to live in the name of greenery, socialising and sharing.
We are a partner in the flagship event on the annual schedule, the Back to the City Concert: an end-of-summer event that offer people an evening of great music.
Since 2023 we have sponsored an exhibition entitled "Lifetime achievement in Photography. Italian Photography’s tribute to the Masters of the Compasso d'Oro" Awards at ADI Design Museum. An exhibition of 151 images in poster format that is intended to not only be a tribute to the “Compasso d'Oro” Lifetime Achievement Awards, but also an opportunity to reflect on the link between design and Italian photography.
For us, this partnership is a way of getting involved in Milan’s cultural, reasserting our commitment to the local people and the surrounding territory.
The partnership with Museo Civico San Domenico in Forlì began in 2016 and over the years has seen us involved in cutting-edge exhibitions with a high national/international profile as part of an ongoing journey through art, culture, fashion and literature.
The most recent exhibitions included: "Maddalena. The Mystery and the Image", "The Art of Fashion" and "Pre-Raphaelites: A Modern Renaissance".
This partnership is based on such shared values as a love of art and commitment to charity work. Indeed, thanks to the contribution of MediaFriends, part of each year’s proceeds from the sale of exhibition tickets is donated to projects of great social value.
We are Corporate Golden Donor of FAI – Fondo Ambiente Italiano (The National Trust for Italy), a non-profit foundation established in 1975 along the lines of the National Trust, with the aim of protecting and enhancing Italy's historical, artistic and landscape heritage.
Thanks to donations, inheritances or concessions from private parties, the FAI is able to breath fresh life into monuments or natural assets of acknowledged historical/cultural value, so everybody can enjoy them once again as they are restored to their rightful status as landmarks on their surroundings.
We have been working with the Archè Foundation for several years, as project launched by Father Giuseppe Bettoni in 1991 that helps vulnerable children and families become independent and find jobs and housing with the aid of support and care services.
Every year we support the various initiatives promoted by the Foundation by making financial donations and providing free products and technical assistance for the construction and maintenance of its care amenities, such as Casa Adriana, the mother-and-child community named after Adriana Spazzoli.
We support the Gomitolorosa Onlus Association and its knitting therapy projects for the well-being of fragile individuals. Part of our work involves getting our staff to make handicrafts to be donated to Onlus campaigns: from colourful muffs to be given to Alzheimer's patients to the creation of patches that are joined together to make 'Love bags', shoulder bags for cervical cancer patients.
We support Emergency's humanitarian operations that bring aid to civilian victims of war and poverty.
We partnered Emergency in the construction of its Pediatric Surgical Hospital in Uganda. The Centre of Excellence in Paediatric Surgery was set up in Entebbe to provide free, high-quality health care and reduce child mortality in Uganda and neighbouring countries.
Following three years of research and subsequent experimental tests conducted in cooperation with Emergency's technical staff, for this specific project we developed an innovative system for building the hospital structure based on the traditional pisé construction method.
We work alongside AIRC to support research work and talented young Italians. That is why we set up a three-year grant in 2022 named after Giorgio and Adriana Squinzi to back a project created by a young researcher in the field of oncological research. As of 2024 we will be co-funding two years of the My First AIRC Grant project.
Every year we take part in a charity auction in support of the work carried out by the San Patrignano Community. We have been supporting this community for some time now.
We have also supplied our products for various projects,
including the creation of the 'Squisito' Food Lab, a farm-food facility providing professional training and self-support for the entire community.
Firmly believing in culture as an innovative form of corporate communication, Mapei chose to become part of the Guggenheim…
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July 9, 2025 
