Mapei Stadium and Generazione S take centre stage at the 2025 International Kids Festival

For the third year running, Mapei Stadium and Generazione S, the youth-focused social responsibility project  by U.S. Sassuolo Calcio, are supporting and taking part in the Internazionale Kids 2025 Festival, an event dedicated to  the public aged eight and  over,  promoting moments of sharing, culture and sport. The festival, now in its fifth edition, will take place from 9 to 11 May in Reggio Emilia at the Mapei Stadium - Città del Tricolore.

Saturday 10 May will be particularly packed with events: at 11 a.m. Ambrogio Beccaria, an ocean navigator linked to Mapei since 2022, will be the protagonist of the meeting at the Mapei Stadium - Città del Tricolore entitled "MARE. Storie tra le onde - Cosa succede quando si attraversare l'oceano da solo o quando si incontrano decine di naufraghi nel Mediterraneo" ("SEA. Stories among the waves - what happens when you cross the ocean alone or when you meet dozens of shipwrecked people in the Mediterranean), an exciting moment dedicated to  young people, to describe the sea as a place of adventure, respect for the environment and connection between people and cultures.

Afterwards, children and teens will get the chance to visit the Mapei Stadium - Città del Tricolore with special guided tours organised by Generazione S to discover the stadium behind the scenes. In the afternoon, from 3 p.m. to 5 p.m., two play stations,  also organised by Generazione S, will animate the historic centre of Reggio Emilia: in one children will be able to  enjoy technical exercises with the ball, while in the other they will be invited to draw 'the football they would like to see', expressing the values of sport through their creativity.

"This is the third year that the Mapei Stadium - Città del Tricolore has welcomed the joyful crowd of children - comments Simona Giorgetta, sole administrator of Mapei Stadium -, eager to enjoy new experiences and  discover the fantastic world of the Internazionale Kids Festival. This event has a special meaning for us because it was one of the first events that opened the stadium to the community and culture, as a place for sharing. This year we are adding even more excitement because the protagonist of the meeting 'MARE. Storie tra le onde - Cosa succede quando si attraversare l'oceano da solo o quando si incontrano decine di naufraghi nel Mediterraneo' will be 'our' ocean navigator Ambrogio Beccaria, who will share with the youngsters his passion for the sea and respect for people and the environment, with that mix of entertainment and commitment that is also the hallmark of this festival."

"We are delighted to once again take part in the International Kids Festival as a company and as an active participant through the Generazione S Project," states Angelo Carbone, Head of the US Sassuolo Calcio Youth Sector. "Every day we strive to convey, through our project, the healthy values of sport that should help young people grow into responsible adults. Being present in such an important cultural context, surrounded by so many children, is a source of pride and an immense pleasure for us. We are happy to be able to spend time with young people in a fun and educational environment that strengthen the sense of friendship fostered through healthy and genuine sport".

The Mapei Stadium and Generazione S firmly believe that sport is an extraordinary tool for transmitting values such as respect, cooperation and personal growth. The International Kids Festival represents an important opportunity to strengthen this commitment, by promoting initiatives that bring young people closer to culture, inclusion and active participation in community life. Furthermore, through events such as this, the Mapei Stadium - Città del Tricolore continues to be a reference point not only for sport, but also for the social and cultural life of the city.