Mapei and Jakala together for the development of the new international B2B portal based on Adobe technology

JAKALA, a leader in AI-based data-transformation, together with Mapei, has led the design, development and release of a new B2B portal, a digital platform, based on Adobe technology,  aimed at improving agents’ experience and providing unified governance of commercial activities.

An integrated and collaborative approach

The project, which started in May 2024, was characterised by the strong synergy between the JAKALA and Mapei teams, who worked closely together throughout all phases: from the definition of the architecture to the deploying, up to the management of the international rollouts. Mapei's contribution was crucial in guiding strategic and technological choices, thanks to its deep knowledge of the business processes and operational needs in the different markets. At the same time, JAKALA provided its technical expertise through a multidisciplinary team of 18 professionals specialised in Tech, Commerce Development, Data Management and Advisory.

A key element of the project was the development, by JAKALA's Data Management team in collaboration with Mapei, of an advanced Integration Layer: a fundamental component to enable the management of large volumes of data from heterogeneous systems, ensuring speed, reliability and scalability of the platform.

The platform developed for Mapei is designed as an operational tool to serve agents, capable of simplifying the entire sales and order management process. The interface has been built to offer an immediate and functional user experience, while the underlying architecture guarantees efficiency, traceability and consistency in managing commercial flows, even in complex contexts.

International release: a platform designed to scale

From the very beginning, the project was conceived to support an international expansion strategy for Mapei: the aim is to provide each Mapei subsidiary with a coherent, high-performance and integrated digital environment, capable of adapting to local specificities while guaranteeing full traceability of business processes at a centralised level.

The first release took place in Hungary for Mapei Kft, the Hungarian subsidiary of Mapei, in February 2025. To date, JAKALA has completed the rollout for three other foreign subsidiaries of the Mapei Group, while the implementation of the portal for Mapei S.p.A, the Italian headquarters, is currently underway in line with a release plan that progresses steadily with   one country per month.

The rollout program will continue in the coming months, with the gradual involvement of additional Mapei countries. The ultimate goal is to extend the platform globally, making it the reference digital solution for interaction between Mapei and its commercial ecosystem.

"We started this project with the aim of building a platform that was not only technologically advanced, but also able to reflect the complexity and heterogeneity of our business on a global level. Thanks to the collaboration with JAKALA, we managed to develop a tool that simplifies the daily activities of our sales teams, improving the control of local markets and maintaining a centralised and strategic vision," said Raffaele Gerbi, Corporate CRM Manager at Mapei.

"This project is a real demonstration of how strategic vision and speed of execution can come together. Thanks to the synergy with Mapei and the robustness of Adobe technology, we created a tailor-made, platform that is highly performant and ready to scale. The added value: knowledge of processes and experience in the industrial market, which allowed us to meet challenging deadlines without compromising quality," added Marco Miani, Partner of JAKALA and Leader of Industrial Practice.

Industrial Market: JAKALA's distinctive positioning

In the industrial market, JAKALA stands out for its ability to analyse and optimise all business processes, from sales to marketing to digital, through a consolidated approach. A method based on three complementary pillars:

• Strategy: JAKALA supports the client in defining the market presence strategy, aligning it with business objectives and sector specificities;
• Technology: JAKALA assists its customers in choosing and implementing the most suitable enabling technology, building scalable, customised and data-driven solutions;
• Activation: strategy becomes action, through the activation of campaigns, platforms, channels and tools to generate tangible impact on results.

Thanks to this integrated model, JAKALA is the reference partner for companies looking to undertake structured digitisation and international growth paths.

Mapei: Italian excellence in the world of construction

Mapei, a leader in the production of chemical products for building, is a company founded in Milan in 1937. It currently operates globally with 96 subsidiaries in 57 countries, 96 production plants in 36 countries and over 12,500 employees, recording a turnover of 4.2 billion Euros in 2023.

The company invests significantly in Research & Development through 36 laboratories worldwide, coordinated by the Corporate Research Centre in Milan, collaborating with international universities and research institutes. The company strategy is based on three pillars: technical specialisation, internationalisation and sustainable innovation.

With over 20 product lines Mapei covers all areas of construction, from tile installation to concrete admixtures, from insulation systems to structural strengthening solutions. The company stands out for its attention to sustainability, developing products with innovative and recycled raw materials, low environmental impact and reduced energy consumption. Thanks to its specialised technical service, Mapei is a partner in thousands of international projects, from large infrastructure works to iconic buildings.