How to choose manufactured stone colors

One of the many benefits of using manufactured stone veneer (MSV) versus natural stone is the broad array of color options, no matter your project’s location and geography. But how do you go about choosing manufactured stone colors that best fit the needs of the home’s exterior?

We checked in with Chad Riley, marketing director for stone at Westlake Royal Building Products, to gather a few do’s and don’ts for narrowing down the color options.

Tips for choosing manufactured stone colors

The vast array of color and texture options can be overwhelming, but there are a few easy steps to follow when you’re looking to whittle them down.

1. Start with the architectural style: Certain colors complement specific architectural and historical styles better than others. For instance, earth tones may be more suitable for a Craftsman-style home, while a modern home might benefit from a monochromatic scheme.
2. Consider the environment: The landscape and natural surroundings can provide useful cues, helping you select colors that harmonize with the local environment and create a cohesive look.
3. Look to the roof and other parts of the exterior: Particularly when you’re remodeling the exterior for greater curb appeal, you should prioritize manufactured stone veneer options that will complement the color of the roof and any existing siding or trim.
4. Use color theory: Basic color theory can help in selecting a palette that’s either analogous for a harmonious effect or complementary for more contrast.
5. Consider a balance with surrounding homes: Though you want the home to stand out from others around it, it’s also important not to clash.
6. Factor in lighting conditions: Before deciding, you may want to consider how a color will look in various lighting conditions throughout the day and across the seasons. Don’t just look at samples in the showroom – take them to the home to observe on different sides of the facade at different times of day.
7. Understand climate: The local climate may play a factor in color choice: Lighter colors may be preferable in hot climates because they reflect heat, while darker colors can be more suitable for cooler climates.

Tools for choosing manufactured stone colors

Your MSV manufacturer is a great resource for helping to choose colors. Along with leveraging samples, many companies offer a range of tools to help you find the perfect option for your project. These include design guides, ebooks, and pre-designed color blends. There also are an array of manufacturer-provided online visualizer tools that allow you to experiment with different colors on a virtual model of the home.

Ultimately, you want to land on a selection that not only works in context but also feels like an appropriate reflection of the homeowner’s personal taste. From a longevity perspective, this means choosing a color and texture that they’ll be pleased with for years to come while also bearing in mind the future resale value of the home.

Last but not least, don’t let cost be the only deciding factor. Higher-quality products with better colorfastness can be worth the investment.

Article courtesy of Concrete Masonry & Hardscapes Association (CMHA)